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• Heidi Klum stars in a new PSA celebrating 75 years of UNICEF’s Trick-or-Treat campaign, encouraging families to turn Halloween fun into global impact
• A longtime UNICEF supporter, Klum calls the initiative personal, saying she’s seen it inspire “generations of changemakers”
• Known for her over-the-top Halloween looks, Klum brings her signature flair to the campaign, teasing another elaborate costume for 2025
• The campaign continues to evolve, inviting people to collect donations with orange boxes, fundraise online, or spread awareness — all to support UNICEF’s lifesaving work for children worldwide

Heidi Klum is once again using her favorite holiday to make an impact. In a new PSA for UNICEF USA, Klum celebrates the 75th anniversary of the organization’s famed Trick-or-Treat campaign, urging kids and families everywhere to turn spooky season into something more meaningful.

“Halloween is all about fun and imagination and what’s more powerful than turning that fun into impact?” Klum shared in a press release announcing her partnership with the organization. In the new PSA released on Wednesday, Oct. 1, Klum goes full supermodel glam in a blue gown, delivering her message with her signature flair and candor — and a nod to the bright orange box that generations of kids have carried door-to-door since 1950.

For the Project Runway host, 52, the collaboration is personal. A longtime UNICEF supporter, she’s worked with the organization for nearly 15 years, lending her platform to a range of global causes that support children. But this one hits especially close to home.

“I’ve watched this campaign inspire generations of changemakers,” she said. “I’m honored to celebrate its 75th anniversary and to encourage kids of all ages to make a difference for children around the world.”

The PSA arrives just as UNICEF USA kicks off this year’s Trick-or-Treat season, encouraging participants to “add some meaning to their Halloweening®.” That could mean collecting donations with the traditional orange box, starting an online fundraiser, or simply spreading awareness in their community. The funds raised go directly toward UNICEF’s efforts to deliver emergency relief, clean water, vaccines and education to children around the world.

While Klum has long been a philanthropic force, she’s just as known for her over-the-top Halloween transformations. Her annual party is a cultural event of its own, where she’s appeared as everything from Shrek’s Princess Fiona to a full-blown alien creature inspired by ET.

In 2023, she made headlines with perhaps her most ambitious costume yet: a hyper-realistic peacock with a human-sized feather fan made entirely of dancers. The year before, she slithered across the carpet as a lifelike worm. In Klum’s world, you just don’t wear costumes, you become them!

Klum already teased this year’s elaborate look sharing three photos of what appeared to be a 3D model in the works. “This is just the beginning,” she captioned the post shared on Oct. 1.

Klum tagged prosthetic makeup artist Mike Marino, whose Instagram page is filled with work he’s done on Colin Farrell for The Penguin, Sebastian Stan for A Different Man, as well as Klum’s 2024 E.T. costume.

That level of commitment to the spirit of Halloween makes her the perfect face for the campaign’s milestone year. Trick-or-Treat for UNICEF began in 1950, when a group of Philadelphia children collected coins in milk cartons to help other kids affected by war. Seventy-five years later, it has raised nearly $200 million.

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The campaign has evolved with the times (digital fundraisers and social media have joined the paper box), but the message has never changed: kids can help other kids, and even small gestures can have a global impact.

Whether you’re planning an elaborate costume or just tossing on a cape, Klum’s message is simple: Halloween can still be fun, wild, weird — and do some good in the process.

Read the original article on People