The participants will no doubt be curious to see what their competitors’ submissions look like. Make a follow-up blog or social media post featuring all those photos, videos, captions, essays, or product designs your customers have created. Everyone loves the excitement of potentially winning something, which is why contests and giveaways can be such effective engagement magnets. To run great social media contests, you need to plan well, set clear goals, make interesting content, promote smartly, and study how things go. By doing all this, businesses can make the most out of social media contests and get good outcomes for their brand.

Follow the network’s guidelines

Make sure to create extensive reports so that the data is easier to interpret, and use the results to continue building your customer community. There are also various play-to-earn quest challenges that let players earn rewards by completing them. Hashtag Contests can be an excellent way to increase your brand’s visibility. By creating a unique, catchy hashtag and asking your followers to use it in their posts, you’re able to track participation easily and reach a broader audience. DIY Project Contests are an excellent way to engage followers who enjoy creative pursuits.

Gift cards or discount coupons are another popular choice, especially if your priority is to increase sales. You could also gift coupons or discounts to your partners’ or sponsors’ products to strengthen your business relationship (and save money, of course). The winner’s idea often gets implemented in some shape or form, which is a great motivation boost. Users have to comment on a certain social media post by answering a question, mentioning their name, or writing a random comment. The objectives you pick will steer the direction of your contest and tell you what to focus on during and after the launch, so don’t treat this step as just a formality!

By asking your followers to predict the final score of a match, you’re providing an interactive experience that builds anticipation and fosters community. Best Selfie Contests are an exciting way to get your followers involved with your brand. By asking them to post a selfie with your product or at your location, you foster a sense of brand loyalty, while also gaining valuable user-generated content. Since you are creating a social media contest, it makes sense to allow participants to enter using their Facebook accounts. RafflePress has lots of settings you can use for your social media giveaway. This includes showing and hiding options, setting up tracking, inserting giveaway rules, and more.

social media contest ideas to increase followers

You could try photo contests, challenges for making DIY projects, or creating mood boards. These kinds of contests can get people to share their creative side. It helps keep them interested and boosts the contest’s visibility.

Benefits of Social Media Giveaways

• Every action is worth one entry by default, but you can change this to make certain actions more valuable than others.
• The viral nature of social platforms allows your brand to reach a wider audience, significantly enhancing brand recognition.
• Also called a mention contest, it involves creating a social media post with a specific hashtag.
• By continuously analysing and optimising your social media competitions, you can refine your strategies, improve outcomes, and build a loyal and engaged community around your brand.

Good social media contests set your brand apart, make customers happy, and help your marketing do better. ‍Deciding on the prizes is important to the success of social media contests. The rewards have to be valuable enough for people to take the contest seriously, but not so expensive that you don’t see a return on your investment.

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This makes UGC campaigns a highly effective strategy for boosting engagement and driving conversions in the crowded landscape of social media contests. And importantly, feature submitted videos on your social media channels throughout the contest duration to maintain engagement and encourage further participation. Running successful social media competitions requires careful planning, strategic execution, and adherence to best practices. If your online contest involved any type of creative user-generated content, you’ll definitely want to showcase it.

Social Media Contests: Driving Engagement and Awareness

With billions of users across multiple platforms daily, standing out requires contest ideas that spark genuine participation and create lasting connections with your audience. By understanding and implementing the various social media contest strategies outlined here, you’re well on your way to creating a more vibrant and engaged online community for future contests. Ready to take your social media contests to the next level and unlock unprecedented growth? BoostFluence empowers you to seamlessly create and manage high-impact social media contests that generate real results and you can also use it for your social media management. Visit BoostFluence today and discover how using social media to compete in online contests we can help you make attention work for you.

• They possess a natural ability to draw in and actively engage your audience.
• Conduct market research, analyze your existing audience demographics, and gain insights into their online habits.
• Caption contests are a highly engaging form of social media contest that leverages the power of wit, humor, and creativity to boost brand visibility and foster community interaction.
• GoPro’s adventure and sports footage campaigns highlight the versatility and durability of their cameras in the hands of real users.

Craft engaging and clear copy that explains the contest details, how to enter, and what participants can win. Highlight the benefits of participating and use a friendly, approachable tone to encourage entries. Every platform, like Facebook or Twitter, has its own contest rules. Make sure you know the rules for where your contest is happening.

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By encouraging users to share their best GoPro shots, the brand not only generates content but also showcases the ability of their product and builds a community of loyal fans. Keep your audience engaged by crafting compelling content that highlights the benefits of participating in your contest or giveaway. Clearly communicate the rules, prizes, and deadlines to create a sense of urgency and excitement among your followers. Use captivating visuals and persuasive language to capture their attention and encourage participation. They provide fun ways to connect with your audience and make your brand more known. If done well, these contests can boost your brand’s presence a lot.