Heidi Klum’s New $19 Erewhon Smoothie Is a Runway-Ready Blend — and She Strips Down to Her Tiniest Bikini to Prove It
In celebration of her ‘Project Runway’ return, the superstar debuted a vitamin-packed smoothie that’s going viral — and giving back
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NEED TO KNOW
- Heidi Klum just launched “The Kluminator” smoothie at Erewhon to celebrate her Project Runway return on July 31
- Made with kiwi, matcha and coconut, the $19 smoothie is designed for energy, immunity and hydration
- A portion of proceeds benefits Children’s Hospital Los Angeles, a cause Klum has supported for years
She’s served looks for decades, now she’s serving up smoothies. That’s right — Heidi Klum just entered the Erewhon chat!
As she revs up for her hotly anticipated return to Project Runway, Klum, 52, just dropped a limited-edition smoothie to mark the moment.
The supermodel has teamed up with Erewhon — the L.A. wellness hotspot known for its pricey health-focused foods with a large celebrity and influencer following — for the launch of The Kluminator, a bright green blend made with kiwi, matcha and coconut. Part immune-booster, part social media catnip, the $19 drink is already popping up on TikTok and Instagram feeds, with wellness fans and Klum devotees lining up to try it.
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In a statement shared with PEOPLE, Klum said she wanted the smoothie to be both delicious and functional: “Kiwi is packed with Vitamin C, matcha gives you a gentle, sustained energy boost, and coconut brings a wonderful creaminess and healthy fats.” But beyond the health appeal, the smoothie is about giving back. A portion of all proceeds will be donated to Children’s Hospital Los Angeles, a nonprofit Klum has supported for years.
She hasn’t been shy about plugging her cool new drink on Instagram, sharing BTS videos from her time inside the store and some more private moments, like taking a pool dip with the smoothie while wearing a very sexy bikini.
Klum’s Erewhon debut places her in the company of other pop culture tastemakers who’ve partnered with the luxury grocery chain to create signature drinks. Hailey Bieber’s Strawberry Glaze smoothie practically broke Erewhon’s blender supply when it dropped in 2022, mixing strawberry, collagen and sea moss into a frothy pink hit. Kourtney Kardashian followed with her Poosh Detox Smoothie, a charcoal-blueberry blend aimed at gut health. Bella Hadid collaborated with Kin Euphorics on a stress-supporting tonic featuring adaptogens and nootropics.
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And while smoothie collabs might feel like a gimmicky celebrity trend (synonymous with aspirational wellness and a steep price tag), Klum’s take feels personal — and purposeful. It’s also a nod to her roots in fashion, her dedication to wellness and her commitment to giving back. Plus, if you’ve seen her nearly naked vacation content this summer, you’ll want whatever she’s having for that glow.
On July 31, Klum will rejoin Project Runway for its 21st season, bringing her signature charisma and high-octane energy back to the fashion competition series after stepping back in 2018. Her return marks a full-circle moment for the multi-hyphenate and arrives at a time when the show is mixing legacy and fresh perspectives: Longtime judge Nina Garcia returns, while Christian Siriano continues his role as mentor and judge. Image architect Law Roach adds a bold new voice to the panel, bringing years of industry know-how, styling expertise and red carpet experience.
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“I can do it with my eyes closed, even though I’m judging clothes, so I have to have my eyes open, but I can do it with my eyes closed,” Klum told PEOPLE on the American Music Awards red carpet in May. “I just love fashion so much, and I love how interested they are and how they’re champing at the bit to get a spot in the fashion industry. So, it’s so fun to give them a platform to show what they can do.”
Project Runway will air a two-episode premiere on Freeform, Hulu and Disney+ on Thursday, July 31. Episodes will air every Thursday following.