Supermodel Heidi Klum and her daughter Leni Klum are facing intense online scrutiny after appearing together in a lingerie campaign that many critics have labeled “creepy” and inappropriate.

The photos, which feature both women in sheer underwear, were part of a promotional shoot for the Italian brand Intimissimi.

The campaign, intended to celebrate female empowerment and body confidence, quickly drew backlash across social media platforms.

While some praised the duo for embracing bold fashion and modeling as a family, others questioned the appropriateness of a mother and daughter posing together in revealing attire.

Why the Photoshoot Sparked Debate

The controversy centers around the visual tone of the shoot, which some viewers felt crossed a line between artistic expression and discomfort.

Comments on platforms like Instagram and Twitter ranged from admiration to outrage, with phrases like “beautiful but weird” and “this feels off” trending under related hashtags.

Notably, this isn’t the first time Heidi and Leni have modeled together. The pair previously appeared in coordinated lingerie looks for the same brand in 2022, which also stirred debate but didn’t reach the same level of criticism.

Public Reaction and Celebrity Defense

While neither Heidi nor Leni has publicly responded to the latest wave of criticism, fans and fellow celebrities have defended the shoot as a celebration of confidence and family bonding.

Supporters argue that the backlash reflects outdated views on women’s autonomy and artistic freedom.

Meanwhile, critics maintain that the campaign’s styling and presentation blur boundaries that should be respected, especially when family dynamics are involved.

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