Heidi Klum is heating up the beach, but this time, fans are being left on read.

The supermodel and TV personality shared a cheeky new photo to Instagram, rocking a glimmering rust-colored bikini while playfully posing with a kiwi-shaped pool float.

Heidi Klum’s windswept hair and sun-kissed glow made for a perfect beachside shot, but it was her caption that stirred up extra buzz.

“Have you tried my [kiwi] smoothie @erewhon?” Klum wrote in a cheeky beachside post, tagging the cult-favorite organic grocery store known for its pricey, celeb-backed smoothie collabs. Erewhon, a Certified Organic and Certified B Corp market, has become a go-to for LA’s wellness elite, and recently expanded with a new location in Manhattan Beach. Klum’s tropical kiwi-themed moment appeared perfectly timed to toast the brand’s latest opening.

In the sun-drenched photo, Klum poses confidently in a shimmering rust-colored bikini with a giant kiwi float wrapped around her waist, making the branding crystal clear. But while the visuals were ripe for social media buzz, fans quickly noticed that the comment section was locked.

Still, Klum’s post packed a punch. Between the beach backdrop, bold branding, and her glowing, age-defying confidence, the post delivered a triple-threat: summer vibes, strategic marketing, and a reminder that at 52, Heidi Klum is still every bit the icon.

In a bikini snap posted to Instagram, the “America’s Got Talent” judge is seen sipping her signature Erewhon smoothie, dubbed the “#kluminator,” while lounging in a kiwi-themed float.

Rocking a barely-there powder blue bikini, mirrored shades, and her usual effortless glow, Klum looked positively radiant as she enjoyed her green drink under the sun.

“Yummy. My #kluminator smoothie now @erewhon,” she wrote in the caption, referencing her custom creation available at the high-end grocery chain’s juice bar.

But once again, fans were left with only their thoughts as Klum disabled comments.

Earlier this year, the supermodel sprawled out poolside in a baby blue bikini from Italian brand Calzedonia, striking a jaw-dropping pose against a dreamy skyline backdrop. With an infinity pool at her back and the Los Angeles cityscape below, Klum let the sunshine do the rest, radiating effortless glam in the minimal two-piece while flaunting her famously toned figure.

“I am ready for summer with my @calzedonia. Are you? #ad,” she captioned the photo, tagging the luxury brand known for its sleek legwear and beachwear styles.

Heidi Klum was all smiles and sunshine in a joyful bikini post shared in May, proving once again that her energy is as ageless as her figure.

In the candid photo, the “America’s Got Talent” judge stretched her arms wide in a white-and-black bikini while soaking up the sun beside her backyard pool.

With her tousled beach waves, oversized sunglasses, and signature radiant glow, Klum looked carefree and confident as she embraced the warmer months ahead.

The supermodel and TV personality recently teamed up with grooming brand Poshe Era to promote their sleek electric shaver, sharing a sultry snap on Instagram that turned heads for more than just her smooth legs.

Dressed in a champagne-hued satin robe, Klum posed playfully on her bathroom counter while demonstrating the product, her legs stretched out, a mirror behind her, and a radiant smile front and center.

“I’ve teamed up with @Poshe.Era to make shaving simple, smooth, and stress-free,” Klum captioned the image. “I love how effortless this electric shave is. No bending, no stretching, just silky skin in seconds.”

The promo post, which she tagged with #ShavingMadeSimple and #ad, blends luxury and practicality, a fitting match for Klum’s beauty ethos.

Whether she’s promoting smoothies or striking a pose poolside, Heidi Klum continues to prove that confidence, charisma, and a good bikini never go out of style.