A new era has arrived.

Heidi Klum – a name so synonymous with the fashion world has established her status as a bona fide superstar. As a multi-talented businesswoman, Klum has continued to captivate the world with her magnetic presence. Through the magic of it all, fashion remains a core part of her soul, despite her supermodel status. Her fashion narrative embodies self-assurance and individuality—Klum’s sartorial choices are grounded in authenticity, showcasing her unique style rather than conforming to fleeting trends. In AIGNER’s Fall/Winter 2025 campaign, the supermodel curates her favourite looks from the collection, infusing each silhouette with her magic touch.

Heidi Klum is the new Global Testimonial of AIGNER

Taken from a statement, Heidi Klum shares her thoughts on the creative process, “‘We had an incredible amount of fun with the AIGNER team – Sibylle and Christian. The entire campaign was shot by Rankin, and I have the feeling that this is the beginning of a long collaboration.”

Take a look at the campaign and you’ll uncover an array of six stunning looks featuring the iconic bags that will grace the shelves starting July 2025 onwards. The star? The CYBILL bag. A signature design to the AIGNER family, the CYBILL reigns supreme, conquering the campaign in chic black, deep burgundy and rich cognac. Heidi pairs these bags with a chic leather trench coat in dark red. Among her favourites is the CARRÉ SOFT Bag in cognac.

‘It‘s made of particularly soft leather, and the braided handle is a beautiful detail. I now have it in several sizes myself – the large version for travelling and the small one for everyday use.” Klum shares.

Klum’s personality shines throughout the campaign as she takes control in a striking dark red coat paired with the FARAH bag in burgundy. That’s not all. Playful charms and bandanas make their way through, accompanied by the latest bucket-style MIRANDA bag, paired with an oversized bouclé jacket and a matching mini skirt adorned with leather fringes.

Through every silhouette, every piece echoes the style of Heidi Klum. With this new collection, AIGNER has a goal in mind: to let your personality shine through, embrace your style, and live life on your terms.

As Christian Alexander Beck, AIGNER’s Creative Director, eloquently puts it, “She inspires me a lot: she is so self-confident, strong and charismatic. She walks into a room and all eyes are on her. She also stands for a type of woman who doesn‘t let herself be bent and just does her thing, regardless of what others might think. I think we should all be a bit more ‘Heidi’!’